Philosophy -私たちについて- - LamuRe Group Powered by ELSYS Co., Ltd.

Our Story

Of beauty,
Onward.

ELSYS, Inc., with its motto "Beyond Beauty,"
Through hair salons, nail salons, beauty products, and store operations support,
We are a group that delivers genuine beauty and confidence to the everyday lives of all women.

As the flagship, beauty salon LamuRe, and nail salons Elfin / Le Ciel,
Beauty protein SUMIGURT, hair care brand BEYOND,
and supporting independent owners in joining/opening franchises, and
We are building a "beauty" ecosystem in five areas.

6Business

Group Business Areas

Hair salon / Nail salon / Franchise business / Operation and sales of original beauty brands / Store support

9Stores

Total Number of Stores: Directly Managed, Supported, and E-commerce

Expanding nationwide, primarily focusing on the three prefectures of Tokai

Ages 20-60

Wide range of targets

We are here for clients who are beauty-conscious and want to stay young and beautiful, no matter their age.

Mission / Vision / Values

WeTo cherish

Mission

Of beauty,
To the next stage.

Through hair salons, nail services, and beauty products, we deliver authentic beauty and confidence to all women's daily lives. Our mission is to continue providing "beauty" not just in appearance, but as a way of life.

Vision

From the East Sea
To everyone across the country.

Building a new ecosystem in the beauty industry, starting from Mie and Aichi. We will redefine regional beauty standards with high-quality services and innovative products.

Value

Technology, Reliability,
Curiosity.

Uncompromising integrity in technology, long-term trust relationships with staff, partners, and customers, and a spirit of inquiry into new forms of beauty, such as protein x beauty—these three principles guide our actions.

Company logo image

Representative Message

Representative Director Hirotaka Murai

CEO, ELSYS Co., Ltd.

ELSYS Co., Ltd. Representative Director

What we aim for is not simply to provide beauty services.

We believe that accumulating moments where customers can stand in front of a mirror, smile with confidence, is the very reason for LamuRe's existence.

We operate a diverse range of businesses, including hair salons, nail salons, franchise operations, beauty products, and support for aspiring independent business owners, all under the slogan "Adding color to life with beauty." This is because we want to fulfill every desire to become more beautiful.

We will continue to expand our beauty ecosystem nationwide.

Our Brands

GroupBrand List

Group Brand Lineup

REGULARLY

Store Operation Support

会社概要

会社名	株式会社ELSYS（エルシス）
ブランド名	LamuRe（ラムレ）
設立	2014年8月11日
代表取締役	村井　寛隆
所在地	〒496-0921 愛知県愛西市大井町弥八1番地ミワ第3ビル108 Google Mapで見る →
LamuReの事業内容	美容院 LamuRe の運営ネイルサロン elfin の運営美容プロテイン SUMIGURT. の製造・販売ヘアケアブランド BEYOND の製造・販売 FC店舗運営支援・オーナー募集
グループURL	LamuRe 桑名店 (三重県桑名市) Nail salon elfin （名古屋市丸の内） SUMIGURT. (EC) BEYOND (EC) LamuRe 楽天市場店 (EC) LamuRe Yahoo!店 (EC)
FC店舗 / 運営支援	LamuRe イオン大安店 (三重県いなべ市) 髪のお手入れREMENTE　四日市店（三重県四日市市）髪のお手入れ REMENTE 松阪店（三重県松阪市）

To usabout

Of beauty,
Onward.

WeTo cherish

Of beauty,
To the next stage.

From the East Sea
To everyone across the country.

Technology, Reliability,
Curiosity.

GroupBrand List

会社概要

オーナーとして共に歩みませんか？

To usabout

Of beauty,Onward.

WeTo cherish

Of beauty,To the next stage.

From the East SeaTo everyone across the country.

Technology, Reliability,Curiosity.

GroupBrand List

会社概要

オーナーとして共に歩みませんか？

Of beauty,
Onward.

Of beauty,
To the next stage.

From the East Sea
To everyone across the country.

Technology, Reliability,
Curiosity.