Philosophy -私たちについて-

Our Story

Of beauty,
Onward.

ELSYS, Inc., with its motto "Beyond Beauty,"
Through hair salons, nail salons, beauty products, and store operations support,
We are a group that delivers genuine beauty and confidence to the everyday lives of all women.

As the flagship, beauty salon LamuRe, and nail salons Elfin
Beauty protein SUMIGURT, hair care brand BEYOND,
and supporting independent owners in joining/opening franchises, and
We are building a "beauty" ecosystem in five areas.

6Business

Group Business Areas

Hair salon / Nail salon / Franchise business / Operation and sales of original beauty brands / Store support

9Stores

Total Number of Stores: Directly Managed, Supported, and E-commerce

Expanding nationwide, primarily focusing on the three prefectures of Tokai

Ages 20-60

Wide range of targets

We are here for clients who are beauty-conscious and want to stay young and beautiful, no matter their age.

Mission / Vision / Values

WeTo cherish

Mission

Of beauty,
To the next stage.

Through hair salons, nail services, and beauty products, we deliver authentic beauty and confidence to all women's daily lives. Our mission is to continue providing "beauty" not just in appearance, but as a way of life.

Vision

From the East Sea
To everyone across the country.

Building a new ecosystem in the beauty industry, starting from Mie and Aichi. We will redefine regional beauty standards with high-quality services and innovative products.

Value

Technology, Reliability,
Curiosity.

Uncompromising integrity in technology, long-term trust relationships with staff, partners, and customers, and a spirit of inquiry into new forms of beauty, such as protein x beauty—these three principles guide our actions.

Company logo image

Representative Message

Representative Director Hirotaka Murai

CEO, ELSYS Co., Ltd.

ELSYS Co., Ltd. Representative Director

What we aim for is not simply to provide beauty services.

We believe that accumulating moments where customers can stand in front of a mirror, smile with confidence, is the very reason for LamuRe's existence.

We operate a diverse range of businesses, including hair salons, nail salons, franchise operations, beauty products, and support for aspiring independent business owners, all under the slogan "Adding color to life with beauty." This is because we want to fulfill every desire to become more beautiful.

We will continue to expand our beauty ecosystem nationwide.

Our Brands

GroupBrand List

Group Brand Lineup

REMENTE

Store Operation Support

CompanyOverview

Company Name	ELSYS Co., Ltd.
Brand Name	LamuRe（ラムレ）
Date of Incorporation	August 11, 2014
CEO	Hirotaka Murai
Address	〒496-0921 1-1 Yahachi, Oi-cho, Aisai City, Aichi Prefecture, Miwa Building No. 3, Room 108 View on Google Maps →
Business Activities	Beauty salon "LamuRe" Nail salon "elfin" Manufacture and sale of "SUMIGURT." Manufacture and sale of "BEYOND" Franchise Owners Wanted / Support
Group URL	LamuRe Kuwana (Kuwana City, Mie Prefecture) Nail Salon Elfin (Marunouchi, Nagoya) SUMIGURT. (EC) BEYOND (EC) LamuRe Rakuten Ichiba Store (Online Store) LamuRe Yahoo! Store (Online Store)
FC / Operational Support	LamuRe Aeon Daian (Inabe City, Mie Prefecture) REMENTE Yokkaichi (Yokkaichi City, Mie Prefecture) REMENTE Matsuzaka (Matsuzaka City, Mie Prefecture)

Would you like toWould you like to join us as an owner ?an owner?

We offer stores in prime locations. Click here if you are considering joining our franchise or opening your own business.

Details →

To usabout

Of beauty,Onward.